New UK Campaign Links Alcohol Consumption With STDs
"In the morning, a headache could be the least of your worries."
That's the tagline for a new campaign by Britain's National Health Service. On first look, it may appear that the health care agency has gone into the liquor promotion business, with new billboards showing what initially looks like Jack Daniels and Stella Artois bottles. But on closer inspection, one notices that those instantly recognizable beverage labels are actually warnings about STDs and the dangers of drinking too much.
Given the assignment to create a government campaign that wasn't trashy or lewd, Scottish designer Derek Bowers came up with the concept after researching the links between STIs and the number of one-night stands that are facilitated by alcohol consumption.
Some more images after the jump:
(via Format, who mistakenly call the designer Derek Bowser)
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